How We Score Affiliate Programmes
Our comprehensive, transparent methodology for evaluating iGaming affiliate programmes.
At AffReports, we believe that affiliate marketers deserve access to trustworthy, comprehensive, and unbiased information about the programmes they choose to promote. Our scoring system is designed to provide a fair, transparent, and consistent method for evaluating iGaming affiliate programmes across multiple dimensions.
Our Principles
Independence
Our reviews are not influenced by commercial relationships. We evaluate all programmes using the same criteria.
Consistency
Every programme is scored using the same weighted categories, ensuring fair comparisons across the board.
Transparency
We show you exactly how each score is calculated, with detailed justifications for every category.
Scoring Categories
Each affiliate programme is evaluated across six key categories, with a maximum total score of 100 points.
Commercial Terms
Max 25 pointsCommission rates, payment terms, and revenue share models
- Revenue share percentages and CPA rates
- Negative carryover policies
- Payment terms, minimum thresholds, and frequency
- Hybrid deal availability
Tracking & Technology
Max 15 pointsPlatform reliability, tracking accuracy, and technical infrastructure
- Platform reliability and uptime
- Real-time statistics accuracy
- Cookie duration and attribution models
- API access and reporting tools
Reputation & Trust
Max 20 pointsIndustry standing, payment history, and affiliate feedback
- Industry standing and longevity
- Payment history and reliability
- Community feedback and testimonials
- Regulatory compliance and licensing
GEO Coverage & Acceptance
Max 15 pointsGeographic reach and market availability
- Number of accepted countries
- Coverage of high-value markets
- Localised marketing materials
- Multi-language support
Affiliate Support & Management
Max 15 pointsAccount management, response times, and resources
- Dedicated affiliate manager availability
- Response times and communication quality
- Marketing resources and creatives
- Training and educational materials
Ease of Use & Onboarding
Max 10 pointsDashboard UX, sign-up process, and learning curve
- Dashboard design and navigation
- Sign-up and approval process
- Link and creative generation tools
- Mobile responsiveness
Score Calculation
How We Calculate
- 1Our editors score each category based on thorough research
- 2Category scores are summed (max 100 points total)
- 3Final score is displayed as X.X out of 10
Score Interpretation
Our Commitment
We regularly update our reviews to reflect changes in programme terms, reputation, and industry standards. If you believe a score is inaccurate or have additional information to share, please contact our editorial team.